How I Help
Commercial Strategy
Defining how the business will make money: which revenue to pursue, the ICP, optimal positioning and packaging, and a competitively priced offering, so revenue converts faster and more consistently.
Go-to-Market Strategy
End-to-end GTM development and execution: the value proposition, narrative and messaging, and the tactical plan to bring it all to market - informed by competitive and market dynamics.
Industry Marketing & Trade Presence
Building visibility and awareness through trade marketing in the moments and spaces that carry influence.
Operating Model & Organisational Design
Aligning the operating model, team structure, talent and incentives so the commercial organisation is built to convert, not just function.
Growth & Diversification Strategy
Identifying where revenue will come from next: new streams to build, existing ones to refine, and the capabilities needed to compete, so the business keeps growing as market dynamics shift.
US–EMEA Expansion & Translation
Translating a commercial strategy across the Atlantic in either direction, because the buyers, deal terms, relationships and go-to-market realities require a tailored playbook.