Hi, I'm Diana Naguib.
A curious mind.
Equal parts listener and question-asker.
I love to analyse, diagnose and strategise.
I am also a realist and a pragmatic operator.
These characteristics show up in how I forge partnerships with my clients and through the work I deliver.
What I Bring
Most of my work is on the sell-side — helping legacy media owners and publishers find new revenue as their traditional models come under pressure, and accelerating growth for platforms and scale-ups through commercial strategy and go-to-market execution.
Earlier in my career I had a deep chapter on the agency side, partnering with some of the world's most notable advertisers. I regularly channel “the buyer” in my work as I know first-hand what actually entices them to spend.
Additionally, I work with agencies themselves — helping them sharpen the narrative they take to market, build an industry presence that gets them noticed, and develop new capabilities to compete.
“Diana is a true professional and a true partner, who brings her absolute expertise of the media and technology landscape in a way that really moves the needle... Strategy plus execution personified. She is a real asset to any organization!”
I spent 15 years working in the US — a market that regularly shapes what’s to come in advertising, media and technology across the rest of the world. Returning to the UK, I’m excited to leverage this experience, acting as the bridge between two key markets; guiding European businesses looking to expand to the US and US businesses scaling in the UK (and EMEA). These two distinct regions require the right translation layer and network to unlock commercial growth, which is where I come in.
I work with clients on both an advisory and a fractional basis, depending on what the moment calls for. This could be a focused piece of strategic thinking, or being embedded into a company as a hands-on commercial lead. I'm most energised when the situation is complex, multi-faceted, and I get to be both the architect and operator — shaping the strategy and bringing it to bear.
“She has a natural ability to balance different perspectives, align senior leaders, and build consensus without losing momentum..that combination of diplomacy and decisiveness is rare… She couples this with deep analytical rigor and creative fluency...In short: Diana is a rare professional who brings outstanding strategic thinking, polished communication, and world-class stakeholder management.”