I partner with media, platform, adtech and marketing services businesses to help them accelerate revenue at critical inflection points. Whether it’s a launch, a ramp-up, a strategic shift, or a new market, I’m with my clients and their teams every step of the way, paving clear paths to real profit.
I’ve advised some of the most exciting companies in advertising, helping to commercially establish what became the world's most downloaded app, repositioning a major video adtech platform to win premium CTV budgets and partnering with a next-generation digital publisher to triple its direct-ad revenue in three years.
With every client I’ve worked with, growth is always the objective, but knowing how to unlock it is typically the first challenge we tackle.
Maybe it's a company with a strong product on paper, one that solves a real market need, yet still hasn’t expanded to its full potential commercially. Perhaps the offer isn't positioned clearly or priced competitively for buyers. The right people aren't selling, the operating engine is broken, internal teams are pulling in different directions. It could be any of these factors at play, or something else entirely, but the root issue is always the same: fragmented growth and revenue that’s being left on the table.
A holistic growth strategy uncovers the reasons why growth is being held back and charts a path to accelerate it, before the pressure really hits. Posing the hard questions early is where my advisory work begins: identifying how to optimise current opportunities, aligning leadership and sales, determining where revenue should come from next.
Unlocking growth demands a view of the whole chessboard rather than a single square, and the ability to see the board from the other side of the table. With 20 years inside agencies and as a C-suite adviser to sell-side and buy-side clients in the US, EMEA and global markets, I see the full picture and connect the dots fast.
Strategic advisory for pivotal moments
“What made Diana exceptional wasn’t just her deep understanding of the market or her impressive network... it was her ability to translate that knowledge into tangible results. She told us what we needed to hear, challenged our thinking when necessary, and always did it with thoughtfulness and strategic clarity.”
I work with businesses across a wide spectrum of size, scale, maturity and geography.
My client roster is particularly diverse and I’m very comfortable navigating the unique commercial challenges of each organisation to shape the right solutions.
“She’s the rare advisor who became a true extension of our team, helping us understand and chart a path through many key areas, from commerce to creators and more.”
Whether you are a media company, publisher, platform, ad/martech firm or marketing professional services business, the right growth solution starts with naming the problem precisely.
These are the commercial challenges I most often help leadership teams solve:
Strengthening the offering
Accelerating deals and partnerships
Optimising the revenue engine
Building industry presence
Entering a new category
Repositioning and pivoting
Future-proofing revenue & capability
Bridging the US & EMEA